Name: Food for Thought Webinar feat. Business Insider and BuzzFeed
Start: 2020-11-05T13:00:00-05:00
Location: Virtual

Boxy Reset

Food for Thought

Business Insider + BuzzFeed React To Changing Audience Habits

Dec

13th

10:30pm

EST

watch webinar

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What agile event programs are and why they're essential

Jet Rodriguez

VP, Marketing

Righteous, Inc.

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Sponsor Name

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Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

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9:00AM - 10:00 AM

Main lobby

Arrival & Check-In

Get yourself checked in, say hello to colleagues and get ready for a fun day!

Jane Robinson

Graphic Designer

Jane Robinson has eight years of experience as a graphic designer.

John Robinson

Graphic Designer

John Robinson has eight years of experience as a graphic designer.

Check in with the event organizers, network, and get settled in.

12pm

Schedule item

6:30pm

Introduction to Power Flow Yoga, followed byY oga + Meditation.

Speakers

Agenda

Downloads

RSVP

Food for Thought Webinar ft. BuzzFeed

Food for Thought Webinar

How Business Insider + BuzzFeed React To Changing Audience Habits

Tuesday, November 10, 2020

Watch the recording

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Thursday

November

5th

Topics of Discussion

Sailthru's Food for Thought webinar series highlights marketers with exciting use cases and unique strategies. Engage with fellow marketers, connect with one another, and grow your digital programs.

Watch as three heavy-hitters talk shop about how they've shifted their newsletter strategies, how their welcome series have created a greater connection from the very first touch, and where they're looked to expand their marketing approach in the future.

Button

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Grab a snack and press play.

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Topics of Discussion

Speakers

Ariel Cooper

Digital Marketing Manager,
Consumer Subscriptions

Ariel is adept at developing deep personal relationships across departments and a self-starter who enjoys taking on large projects and streamlining complex systems.

When she's not working, Ariel enjoys riding horses, knitting, baking, and (in a post-pandemic world) traveling.

Maggie Anderson

Retention Marketing
Manager

Maggie enjoys leveraging data and customer insights to create targeted, user-focused strategies that increase subscriber retention and deepen engagement with the BI product and its features and benefits.

Maggie's hobbies include music, interior design, and running.

Benedict Leung

Sr. Manager,
Audience Development

Benedict Leung has an interest in digital media transformation, emerging markets, pricing, and go-to-market advantage.

Prior to joining BuzzFeed, Benedict spent time at HYPEBEAST and Goldman Sachs. He earned a B.A. in Political Science at Duke University.

Host

Allison Mezzafonte

Media Advisor

Allison Mezzafonte, Media Advisor to Sailthru and former executive at Bauer Media and Dotdash, is a strategic consultant advising businesses, brands, and entrepreneurs on organic growth strategies.

1:00pm

Welcome

1:05pm

Presentations by Buzzfeed and Business Insider

1:40pm

Q&A

RSVP

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Schedule

Welcome & Intro by Allison Mezzafonte, Media Advisor to Sailthru

1:00pm

Welcome

We will open the floor for a question and answer period.

1:40pm

Audience Q&A

JOIN HERE

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Details

Sailthru's Food for Thought webinar series highlights marketers with exciting use cases and unique strategies. Engage with fellow marketers, connect with one another, and grow your digital programs.

Virtual Event: How to Build an Agile Events Program

Relax and relive the moment.

Watch Now

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Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

• How do I resize an iFrame?

• What's the difference between iFrame elements and Video elements?

• How do I embed webinars or livestreams using an iFrame element?

• What can I embed using an iframe into Splash?

What You'll Learn

Sailthru's Food for Thought webinar series highlights marketers with exciting use cases and unique strategies. Continue to engage with fellow marketers, connect with one another, and grow your digital programs.

Tune in November 5th to hear from Benedict Leung, Senior Manager of Audience Development at BuzzFeed and Business Insider.

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Key takeaways:

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Content 1

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Content 2

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Content 3

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Content 4

Agenda

7:00–7:10

All Speakers

Welcome Intro

Hosts will introduce themselves and get you up to speed on the webinar's agenda.

7:10–7:20

Sab Pell, Openform

Opening Remarks

Host Sab Pell will take you through the hot topics and best practices to move forward with.

7:20–7:45

All Speakers

Panel Begins

Open Q&A between guest presenters and attendees.

7:45-8:00

Jet Rodriguez, Righteous, Inc.

Closing Thoughts

Guest speaker Jet Rodriguez will keep us informed on what the future of virtual events will begin to look like.

Your Hosts

Benedict Leung

Sr. Manager,

Audience Development

Buzzfeed

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NAME

Title

Business Insider

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Allison Mezzafonte

Media Advisor

Sailthru

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Resource List

Sailthru's Guide to Increasing Traffic From Email

Check it out

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Share Webinar Feedback

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Take Survey

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See What's Coming Next

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Join Us

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Count it down

The Final Countdown!